Blog tagged as Influencers

Introduction:
As the largest generation in the workforce, millennials have significantly influenced various industries, especially when it comes to retail food brands. With their unique preferences and values, this tech-savvy, socially conscious generation seeks more than just an appealing product. I...

Introduction:
In today's competitive market, food brands are constantly seeking innovative ways to engage with consumers and drive sales. One effective strategy that has gained significant popularity in recent years is in-store food sampling demos. These demos provide an opportunity for brands to sho...

In today's highly competitive marketplace, it becomes increasingly challenging for manufacturers to capture consumers' attention and gain their trust amidst a sea of similar products on grocery store shelves. In such situations, one powerful strategy that can make a significant impact is product sam...